Digital marketing · UAE
Dubai hours. Dubai audience. Ahmedabad team.
A 1.5-hour time difference means we work the same day you do. The UAE also happens to be the market where our Gujarat experience transfers most directly — a large share of the business community is Indian.
The UAE is a genuinely different market to run marketing in: a majority-expatriate population, two languages that matter, Instagram and WhatsApp doing work that Google does elsewhere, and free-zone rules that shape what you may advertise. The shared working day and the overlap with the Indian business community make it the most natural international market for us — but it still needs to be run on its own terms, not as an extension of India.
Ahmedabad is only 1.5 hours ahead of Dubai. The working day is effectively shared — this is the closest thing to a local team you can get without one.
- We invoice in
- AED
- Your timezone
- GST (UTC+4)
The UAE market
What actually changes in UAE.
Not a translated version of the India playbook — these are the things that genuinely work differently here.
One audience, several languages
English reaches most of the business community, Arabic matters for government, legal and parts of retail, and Hindi or Malayalam campaigns can outperform both in specific sectors. Which combination is right is a decision, not a default.
Instagram and WhatsApp carry the funnel
Social usage in the UAE runs among the highest in the world, and WhatsApp is where enquiries actually close. A funnel that ends at a web form loses to one that ends in a chat.
Expensive clicks, high-value customers
Property, healthcare and financial services auctions are costly, but so is the customer. The number to manage is cost per qualified enquiry, not cost per click.
Google Business Profile is decisive in Dubai
A dense city where people search by district means the map pack takes a large share of local intent. It is the cheapest visibility available and most businesses under-maintain it.
Where we start
The services that move first in UAE.
Everything else is available — these are simply where the return usually shows up soonest in this market.
Sectors
Where our existing work transfers.
These are the sectors we already run marketing for in India. The channel mix and the buying behaviour carry across — the market specifics do not, which is what the rest of this page is for.
How we work with international clients
Six steps, same every time.
The process does not change because you are in another country. What changes is when we meet and how often we report.
A call to understand the business, the market and what "working" would actually look like.
We open the accounts, the rankings and the site, and find where money is leaking.
One roadmap with targets, budget split and a 90-day timeline. You sign off before we spend.
Campaigns, pages and creative go live. Senior people do the work.
Plain-English reporting on a fixed schedule, tied to enquiries rather than impressions.
Weekly: cut what is not converting, move budget to what is, widen the winners carefully.
Every account is in your name, from day one.
- Google Ads and Meta Business Manager
- Analytics, tracking and tag manager
- Domain, hosting and the website itself
- Creative files and everything we produce
Hiring a team on another continent only works if leaving is easy. If you go, you change our access and keep everything — there is nothing to hand back.
Advertising content standards
The UAE has content rules covering religious and cultural sensitivity, claims and imagery. We review creative against them before it runs — a rejected ad is a lost week.
Licence and free-zone restrictions
What you may advertise depends on your trade licence and zone. We ask for it before building campaigns rather than discovering the limit after a disapproval.
Sector-specific approvals
Healthcare, education and financial services carry additional advertising approvals in the UAE. Those sit with your licensing authority; we build campaigns to whatever they permit.
We build campaigns and sites to comply with what your legal advisor specifies. We are a marketing agency, not a law firm — we will flag what we see, not certify it.
UAE · FAQ
The questions we get asked.
Yes, with a native Arabic writer — not machine translation, which is immediately obvious to a native reader. We will also tell you honestly when English-only is the better spend for your audience.
That is the norm for us. Most of our Indian clients close over WhatsApp, so click-to-WhatsApp campaigns, qualifying flows and routing enquiries to the right person is existing work rather than something new.
Not to run your marketing. You do need your own trade licence for what you advertise, and some sectors need approvals from the relevant authority. We work within whatever your licence allows; we cannot obtain approvals on your behalf.
It barely registers. Our working day covers yours almost entirely, so calls, approvals and urgent changes happen the same day rather than the next.